One Targeted Post Secured a $130,000 Deal For Solon Angel
Solon Angel
Fintech Executive & AI Innovation Leader
Background
Solon Angel was a key executive at a Series B fintech startup that had raised over $100M in funding. As a prominent figure in accounting technology and AI-driven financial solutions, he needed to strengthen his personal brand while driving growth for his company. The goal was establishing himself as a thought leader who could open doors at the enterprise level.
Industry
Fintech
Client
Solon Angel
HQ
Toronto, Canada
What We Did
Challenge
Despite being part of the leadership team that scaled a fintech company from seed to Series B, Solon's LinkedIn presence didn't reflect his expertise in enterprise financial technology. He needed a digital strategy that would position him as an industry innovator while directly supporting his company's business development efforts.
The challenge was creating content that would resonate with enterprise decision-makers and potential partners, while maintaining the credibility that comes from hands-on experience building AI-powered financial solutions.
Our Approach
We developed a content strategy that leveraged Solon's unique position at the intersection of AI and enterprise accounting. Rather than generic thought leadership, we focused on sharing real insights from building and scaling financial technology that serves Fortune 500 companies.
Our approach emphasized authentic expertise: the challenges of enterprise sales cycles, the nuances of financial AI implementation, and the future of automated accounting. Every post was crafted to position Solon as someone who didn't just talk about innovation but was actively building it.
Results
The impact exceeded all expectations. Within three months, Solon's follower count grew from 9,000 to 14,000+, but the real victory came through direct business impact. One strategic post about AI transformation in enterprise accounting caught the attention of a major corporation's leadership team. The resulting conversation led to a $130,000 partnership deal for his company. Another viral carousel generated 300+ reposts and 8,000+ likes, with some posts reaching 500,000+ impressions.
The strategy didn't just build Solon's personal brand. It directly contributed to his company's growth trajectory and enterprise credibility.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
In Their Own Words
"The branding effect, the aura and the branding that resulted from your engagement was more valuable than just one deal. Now I'm starting a company and that positioning of being someone that knows what is the latest and greatest came back five times in calls from decision makers. Some are investors in my new business and others are considering buying the new software. The value of what you do goes beyond metrics. It's created a qualitative aspect that carries over to my fundraising, my new sales, attracting talent, and networking in the space."
Solon Angel
Fintech Executive & AI Innovation Leader
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