How a SaaS Founder Reached 3M Views and Generated 7K+ Likes Per Post
Anonymous Client
Co-Founder/CEO, AI SaaS Platform
Background
Our client co-founded and leads one of the fastest-growing AI platforms serving 50 million users globally. Despite building a category-defining product featured in The New York Times (Print Edition) and achieving consistent profitability, they wanted to amplify their thought leadership to match their company's impact. With a lean team of just 28 employees, they needed a content strategy that would establish them as the voice of efficient, AI-powered business building.
Industry
AI/SaaS
HQ
San Francisco Bay Area
What We Did
Challenge
Running a hypergrowth startup with 50 million users left little time for consistent content creation. Our client had profound insights about building lean, profitable technology companies but struggled to share them regularly. They needed a partner who could capture their contrarian perspectives on everything from startup efficiency to AI implementation.
The goal was positioning them not just as another SaaS CEO, but as the definitive voice on building extraordinary companies with tiny teams.
Our Approach
We developed a content strategy that leveraged their unique story: profitable growth with just 28 employees serving millions. Our approach focused on counterintuitive insights that challenged Silicon Valley orthodoxy.
Posts explored themes like "tiny teams of extraordinary people," the power of AI as a force multiplier, and why traditional startup playbooks are broken. We crafted narratives that turned their operational philosophy into viral thought leadership, making complex business concepts accessible through compelling storytelling.
Results
The transformation was extraordinary. Content reached nearly 3 million views with individual posts generating 7,000+ likes and 400-700 comments. Their follower base grew by 195% to well over 40,000, while engagement metrics showed even more dramatic growth: 174% increase in comments and 5508% increase in comments left. But also very much worth mentioning is the quality of engagement. Posts attracted comments from CEOs of unicorn companies including Zoom and Duolingo, venture partners, and fellow founders building category-defining companies. When the founder of a $50B company engages with your content, you've transcended typical thought leadership.
Their posts on lean operations and AI efficiency became required reading in Silicon Valley, with engagement rates far above industry standards.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
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