A new post format unlocked multiple 5-figure days for Justin Welsh
Justin Welsh
Creator & Entrepreneur
Background
Justin Welsh was already the #1 LinkedIn creator with $8M in revenue and 1M+ followers across all platforms. But the best never coast. Despite his proven organic content strategy, changing platform dynamics demanded evolution—particularly in visual presentation that could cut through increasing noise on the platform.
Industry
Creator Economy
Client
Justin Welsh
HQ
New York, New York, USA
What We Did
Challenge
Even with $8M in revenue and #1 creator status on LinkedIn, Justin Welsh knew standing still meant falling behind. Despite his proven organic content strategy, changing platform dynamics demanded evolution—particularly in visual presentation.
After seeing Soleo's innovative design work through our founder Sam Szuchan's content, Justin recognized an opportunity: his audience craved visual education, not just text-based wisdom. The challenge was translating his proven frameworks into compelling visual formats without sacrificing substance.
Our Approach
Drawing on our deep experience creating educational content for LinkedIn's most influential leaders, we identified a unique opportunity to transform Justin's irresistible copy into equally irresistible visuals.
The breakthrough: We discovered that carousel posts could serve as powerful conversion tools when designed with both education and action in mind. Our approach focused on creating visually compelling carousels that didn't just teach—they pre-sold Justin's expertise and made the value of his courses undeniable.
Results
We developed carousel formats that generated 10x his typical engagement and drove immediate revenue. The most remarkable results came from carousels promoting his flagship LinkedIn Operating System course. The impact was immediate and repeatable. One carousel in particular became a revenue-generating machine that Justin could deploy strategically.
This wasn't a one-time win. We've created a repeatable system that generates similar results month after month.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
In Their Own Words
"Each time that I post that, 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
Justin Welsh
Creator & Entrepreneur
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