From Exit to Industry Authority: 3.6M Views in Months
Victor Schwartz
AI Entrepreneur, Forbes 30 Under 30
Background
Victor Schwartz, co-founder and CEO of Sonara (acquired by Bold), recognized a critical opportunity to establish himself as a leading voice in practical AI implementation. As an AI entrepreneur featured in CBS, WSJ, and Wired, and Forbes 30 Under 30, he had the credentials but faced a common challenge: maintaining consistent thought leadership while leading product development at Bold post-acquisition.
Industry
AI & Technology
Client
Victor Schwartz
HQ
San Francisco Bay Area
What We Did
Challenge
Following Sonara's acquisition by Bold, Victor faced the classic founder's dilemma: how to maintain thought leadership while leading AI and auto-apply product development at the world's largest job seeker platform. He had the expertise, media credibility, and unique perspectives on AI, but lacked the bandwidth to consistently share his insights while managing his demanding product role.
Our Approach
We developed a hybrid "done-with-you" strategy that amplified Victor's authentic voice while respecting his time constraints. Our approach combined strategic content planning with Victor's deep AI expertise to create posts that cut through the industry noise.
We focused on Victor's unique angle: pragmatic, often contrarian perspectives on AI implementation. Every piece challenged conventional wisdom while providing actionable insights for tech entrepreneurs and business leaders. This positioned him not just as another AI voice, but as the pragmatist in a sea of hype
Results
The numbers tell a powerful story. Victor's content reached 3.6 million views with a 12,111% increase in content views. His follower base grew by 501% to over 5,400 highly engaged professionals, while comments increased by 1,042%, indicating deep audience engagement. But the real impact went beyond metrics. Victor's posts regularly spark meaningful discussions about AI ethics, practical implementation, and the future of technology. His content on AI therapy dangers and browser wars demonstrates the kind of thought leadership that shapes industry conversations.
Most importantly, the strategy enabled Victor to maintain his thought leadership presence while continuing to drive innovation at Bold.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
In Their Own Words
"Sam is truly the best of the best in the content ghostwriting game. His ability to understand the nuances of who you are and become an extension of you online is second to none. He makes the whole process so easy and goes far beyond just writing, consistently providing strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light. Anyone would be lucky to work with Sam and I couldn't recommend him more highly."
Victor Schwartz
AI Entrepreneur, Forbes 30 Under 30
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