About Us
About Us
Where Winners Go to Amplify Their Credibility
For leaders who know reputation compounds faster than capital.
Excellence through exclusivity. We maintain just 10 client relationships at any time. Not because we can't scale, but because reputation-building requires depth that volume makes impossible. Every client gets founder-level attention and strategic thinking that matches their stature.
Excellence through exclusivity. We maintain just 10 client relationships at any time. Not because we can't scale, but because reputation-building requires depth that volume makes impossible. Every client gets founder-level attention and strategic thinking that matches their stature.
Excellence through exclusivity. We maintain just 10 client relationships at any time. Not because we can't scale, but because reputation-building requires depth that volume makes impossible. Every client gets founder-level attention and strategic thinking that matches their stature.
Our Experience
The evolution from content creator to reputation architect.
2022 - 2023
After 6 months of building on LinkedIn to 10,000+ followers, Sam transitioned to freelance content writer to LinkedIn ghostwriter. At first, it was just a side hustle.
2023 - 2024
Tried to scale like everyone else. Took on more clients, chased growth. Realized that serving 20+ clients meant delivering good work instead of exceptional work. The best clients noticed the difference.
2024 - 2025
Pivoted to depth over volume. Now partnering with Gamma, Gem, and other unicorns backed by Sequoia, Greylock, and Accel. Capped at 10 clients because exceptional work requires focused attention.
2022 - 2023
After 6 months of building on LinkedIn to 10,000+ followers, Sam transitioned to freelance content writer to LinkedIn ghostwriter. At first, it was just a side hustle.
2023 - 2024
Tried to scale like everyone else. Took on more clients, chased growth. Realized that serving 20+ clients meant delivering good work instead of exceptional work. The best clients noticed the difference.
2024 - 2025
Pivoted to depth over volume. Now partnering with Gamma, Gem, and other unicorns backed by Sequoia, Greylock, and Accel. Capped at 10 clients because exceptional work requires focused attention.
our founder
our founder
our founder
Hi, Everyone 👋 I’m Sam Szuchan
I started Soleo with a simple belief: the best people deserve the best representation.
After building 230,000+ LinkedIn followers and watching single posts drive six-figure outcomes, I stopped competing with agencies altogether. I created a category of one: highly limited roster, founder-written only, available globally.
Today, I work with people who are already renowned — they just need someone who can deeply understand their world and amplify their ideas within it. Every client works directly with me because reputation is too important to delegate.
The results speak louder than we do
Justin Welsh
Creator & Entrepreneur
A Total Win-Win
" Each time that I post [a carousel Soleo designed], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win. "
1M+
Total Followers
Clarified my goals strategically.
Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content.
Dave Benton
Founder, Metajive
The best in content ghostwriting.
Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light.
Victor Schwartz
Co-Founder, Sonora (Forbes 30u30)
Posts are taking off
Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right.
Steve Bartel
Founder & CEO, Gem
Our clients have worked with/been featured in:
The results speak louder than we do
Justin Welsh
Creator & Entrepreneur
A Total Win-Win
" Each time that I post [a carousel Soleo designed], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win. "
1M+
Total Followers
Clarified my goals strategically.
Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content.
Dave Benton
Founder, Metajive
The best in content ghostwriting.
Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light.
Victor Schwartz
Co-Founder, Sonora (Forbes 30u30)
Posts are taking off
Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right.
Steve Bartel
Founder & CEO, Gem
Our clients have worked with/been featured in:
The results speak louder than we do
Justin Welsh
Creator & Entrepreneur
A Total Win-Win
" Each time that I post [a carousel Soleo designed], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win. "
1M+
Total Followers
Clarified my goals strategically.
Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content.
Dave Benton
Founder, Metajive
The best in content ghostwriting.
Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light.
Victor Schwartz
Co-Founder, Sonora (Forbes 30u30)
Posts are taking off
Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right.
Steve Bartel
Founder & CEO, Gem
Our clients have worked with/been featured in:
