How Strategic LinkedIn Content Generated Enterprise-Level Engagement
Anonymous Client
CEO, HR Tech SaaS
Background
Our client leads a billion-dollar HR tech SaaS company backed by tier-one investors including ICONIQ, Accel, and Greylock, with over $150M in funding. Their platform serves industry leaders like Anthropic, DoorDash, Reddit, and Robinhood. While already successful on LinkedIn, they recognized the untapped potential to truly dominate industry conversations and shape the future of recruiting technology.
Industry
HR Technology
HQ
San Francisco, USA
What We Did
Challenge
Leading a rapidly scaling HR tech unicorn left little time for content creation. Our client understood that in the competitive recruiting landscape, thought leadership could open doors to enterprise deals and strategic partnerships. But maintaining consistency while running a billion-dollar operation proved impossible.
The challenge was translating complex recruiting technology concepts into content that would resonate with both enterprise HR leaders and the broader tech community.
Our Approach
We developed a content strategy that positioned our client as the pragmatic voice of recruiting transformation. Rather than pushing product features, we focused on sharing candid perspectives about the broken parts of traditional recruiting and practical solutions for modern talent acquisition.
Our content tackled controversial topics head-on: why traditional recruiting is failing, how AI changes talent acquisition, and what enterprises get wrong about hiring. This honest approach resonated deeply with an audience tired of recruiting platitudes.
Results
The results speak to both reach and quality. Content generated 3.7 million views with consistent engagement from exactly the right audience. Individual posts regularly received hundreds of likes and comments from senior leaders at companies like Meta, Stripe, ClickUp, Accel, and executives from their own customer base including Anthropic, DoorDash, Reddit, and Robinhood. But the real victory was in the caliber of engagement. Comments sections became forums where VPs of Talent, CHROs, and tech executives debated the future of recruiting. When leaders from the world's most innovative companies actively engage with your content, you've achieved true thought leadership.
Posts averaged 400-800 likes with engagement rates consistently above industry benchmarks. More importantly, they sparked conversations that led to enterprise conversations and strategic partnerships.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
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