How a Top Business School Professor Reached 4M Views and Built Two Thriving Newsletters
Anonymous Client
Professor at Elite Business School
Background
Our client is a distinguished professor at a world-renowned business school and recipient of multiple international awards for their work on strategy and innovation. Despite being a sought-after speaker and published author, their LinkedIn presence wasn't capturing the full impact of their thought leadership. They needed a strategy to transform their academic insights into viral business content.
Industry
Business Education
HQ
Switzerland
What We Did
Challenge
Teaching executive education and conducting cutting-edge research left little time for consistent content creation. Our client had groundbreaking insights on business transformation but struggled to translate academic research into engaging LinkedIn content that would resonate with executives.
The challenge was maintaining their scholarly credibility while creating content accessible enough to go viral among business leaders.
Our Approach
We developed a comprehensive content strategy that transformed complex academic concepts into compelling business narratives. By analyzing trending business topics and combining them with our client's unique research insights, we created posts that sparked meaningful discussions.
Our approach included translating existing content, identifying viral-worthy angles from their research, and crafting stories that made academic insights immediately applicable to real-world business challenges. Posts about leadership styles, technology disruption, and strategic innovation became conversation starters across LinkedIn.
Results
The transformation was extraordinary. Within months, our client's content reached nearly 4 million views with individual posts generating thousands of likes and hundreds of comments from senior executives and industry leaders. Their follower base exploded by 273% to over 10,000, while engagement metrics showed even more dramatic growth: 391% increase in comments and 4,629% increase in likes left. The quality of engagement was equally impressive. Comments came from CEOs, senior executives at Fortune 500 companies, management consultants, and fellow academics. Posts sparked substantive discussions about business strategy, with industry leaders sharing their own experiences and perspectives. But the real achievement was the newsletter growth. We helped launch their LinkedIn newsletter which grew to 3,400 subscribers in just 2 days. Simultaneously, we supported their Substack strategy, growing it to over 6,000 subscribers. Their content regularly features insights that reshape how executives think about business transformation and leadership.
Their thought-provoking posts regularly generated over 1,000 likes and hundreds of comments from C-suite executives, management consultants, and industry thought leaders. Comments sections became mini-masterclasses as senior leaders debated strategies and shared experiences.
Key Impact
Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.
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