Our Work
One post created a $130,000 conversation.
Challenge
Solon Angel, a prominent figure in fintech and accounting technology, needed to strengthen his position as an industry thought leader while maintaining flexibility to support multiple ventures.
The challenge was to create a LinkedIn presence that would enhance his personal brand without being tied to any single venture, while establishing him as a known innovator in the fintech space.
Goal
The primary objective was to develop and execute a LinkedIn strategy that would:
Enhance Solon's personal brand in the fintech and accounting technology sectors
Create engaging content that would resonate with decision-makers and investors
Build a strong foundation for supporting multiple ventures simultaneously
Establish thought leadership in the technology space
Results
The collaboration yielded significant measurable and qualitative outcomes:
Quantitative Impact
Follower growth from 9,000 to 14,000+ during the engagement period
Generated multiple high-value deals, including a $130,000 partnership
Achieved substantial engagement metrics, with some posts reaching 500,000+ impressions
Assisted in creating one strategic post garnering 300+ reposts and 8,000+ likes
Qualitative Benefits
Enhanced Industry Position
Strengthened positioning as a thought leader in tech
Created valuable branding effects that carried over to fundraising efforts
Improved ability to attract talent and expand professional network
Strategic Content Impact
Successfully executed viral content strategies, including a highly successful "Top 10 Tools" carousel
Developed content that resonated with decision-makers and investors
Created sustainable engagement patterns that continued beyond the direct engagement
Knowledge Transfer
Provided training on tools like Taplio, enabling autonomous content creation
Established systematic approaches to content development
Created replicable strategies for ongoing success
Client Satisfaction
Solon rated the service extremely highly, citing the following strengths:
Strong process guidance
Expert feedback and direction
Competitive pricing aligned with industry standards
Willingness to challenge assumptions with data-driven insights
Future Collaboration
Solon plans to continue the partnership to:
Reestablish himself as an innovator in fintech and accounting tech
Support the growth of three new ventures
Elevate his personal brand while maintaining flexibility across multiple projects
Key Success Factors
Strategic positioning that transcended individual ventures
Focus on creating lasting brand value
Emphasis on teaching and enabling long-term success
Adaptable content strategy that supported multiple business objectives
The engagement demonstrated that effective LinkedIn strategy goes beyond metrics, creating lasting value through improved market positioning, enhanced fundraising capabilities, and strengthened industry relationships.
Ready to start?
or email hello@soleo.co