$12,000 in a Day, Multiple Times
A new post format unlocked multiple 5-figure days for Justin Welsh
B2B Education
3 Months
Justin D. Welsh LLC
Our Work
Double the impact, double the revenue.
Challenge
Justin Welsh had already conquered LinkedIn, establishing himself as the #1 rated LinkedIn creator globally (Favikon), and creating over $8M in revenue in the process.
However, as the platform evolved, he was increasingly eager to evolve his recipe through testing new formats. Impressed with Soleo's visual work, he reached out.
Goal
Drawing on our deep experience creating educational infographics for some of LinkedIn's most influential leaders, we identified a unique opportunity for Justin to format his irresistible copy into equally irresistible visuals.
Our goal wasn't just to create more engagement—though we certainly wouldn't mind—it also was to more deeply educate both old and new fans about both his expertise and the value of his digital products.
Results
We tested carousels and infographics in both the middle and low stages, but the most remarkable results were with carousels promoting his flagship course, the LinkedIn Operating System.
One post in particular broke records every time he shared it. Justin shared, "Each time that I post that, 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win.”
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