$12,000 in a Day, Multiple Times
A new post format unlocked multiple 5-figure days for Justin Welsh
B2B Education
3 Months
Justin D. Welsh LLC
Our Work
Double the impact, double the revenue.
Challenge
Even with $8M in revenue and #1 creator status on LinkedIn, Justin Welsh knew standing still meant falling behind. Despite his proven organic content strategy, changing platform dynamics demanded evolution—particularly in visual presentation.
After seeing Soleo's innovative design work, he recognized an opportunity to amplify his already-successful approach.
Goal
Drawing on our deep experience creating educational infographics for some of LinkedIn's most influential leaders, we identified a unique opportunity for Justin to format his irresistible copy into equally irresistible visuals.
Our goal wasn't just to create more engagement—though we certainly wouldn't mind—it also was to more deeply educate both old and new fans about both his expertise and the value of his digital products.
Results
We tested carousels and infographics in both the middle and low stages, but the most remarkable results were with carousels promoting his flagship course, the LinkedIn Operating System.
One post in particular broke records every time he shared it. Justin shared, "Each time that I post that, 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win.”
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