Contacts From Apple, PwC
"10 out of 10," when asked to rate our services
Ecommerce SaaS
4 Months
Dispatch
Our Work
Next-level thought leadership.
Challenge
Byron Sorrells, CEO of Dispatch, already understood the importance of maintaining a strong LinkedIn presence for thought leadership and marketing.
There was just one thing holding him back: consistency, plain and simple.
On top of all of his other responsibilities, Byron found it extremely challenging to create and post content regularly. He could occasionally produce a good post, but he couldn't sustain the effort needed for long-term impact—so he reached out to Soleo for help.
Goal
Our objectives were to:
Create high-quality, thought-provoking content to position Byron and Dispatch as industry experts
Maintain a consistent posting schedule without requiring Byron's constant involvement
Generate more engagement, leads, and business opportunities through increased (qualified) visibility
Save Byron valuable time while amplifying his personal brand
Results
Our service led to more than a few significant outcomes for Byron:
1. Decision-makers recognized Byron as a clear thought leader in his field. A partner at PwC reached out to him about potentially co-authoring content based on his LinkedIn posts, demonstrating the increased credibility and authority Byron was receiving.
2. The enhanced visibility led directly to new business prospects. Notably, Apple reached out to Dispatch as a direct result of Byron's LinkedIn content, opening up potential opportunities at the highest level.
3. Byron's content resonated beyond his professional network. A close friend found significant value in one of Byron's personally-oriented posts, showing the wider impact of his posts.
4. The service provided the consistency Byron needed. He noted that "the key is consistency," and our service delivered that, ensuring he "just kept showing up in people's feeds" without his constant involvement.
5. Our service let Byron maintain a strong LinkedIn presence without dedicating significant time to content creation. As he put it, "I could sit down and create one good post every once in a while... but I couldn't keep it up. That was the number one thing I was after."
6. Byron appreciated the "white glove" onboarding process and the structured approach to content creation and posting. He specifically mentioned liking our "Trello style of idea to draft to words to design" process.
Byron rated his satisfaction with Soleo as "10 out of 10," seeing it as an invaluable investment in his marketing strategy.
"I always felt like I was getting good value," he emphasized.
Ready to start?
or email hello@soleo.co