TRUSTED BY Sequoia & A16Z-BACKED FOUNDERS

The anti-agency LinkedIn agency for industry leaders who refuse to compromise

Samuel Szuchan - Founder

We don’t scale by headcount. We work with a handful of world-changing founders and make their ideas impossible to ignore.

Our clients have been featured IN:

16+

Our clients have worked with/been featured in:

  • HP
  • Apple
  • Amazon
  • PayPal
  • Subway
  • Wikipedia
  • HBS
  • Cheddar
  • Inc
  • Fast Company
  • American Express
  • Bloomberg
  • MSNBC
  • Wired
  • WSJ
  • Awwwards
  • Financial Times
  • Forbes
  • ESPN
  • LinkedIn

Most agencies treat content like a commodity. We treat it like art

Your reputation isn’t content. It’s capital. Mishandled, it erodes. Mastered, it compounds.

The problem

The Volume-Driven Approach

Forces your expertise into cookie-cutter pipelines that strip out originality

Relies on junior writers who churn out generic “thought leadership” anyone could write

Uses templates and shortcuts that erode your credibility instead of building it

Optimizes for vanity metrics instead of meaningful positioning or influence

Treats your reputation as a disposable lead-gen channel rather than your most valuable asset

The solution

The Essence-First Method

Captures your expertise with surgical precision, directly from your own voice

Embeds deeply enough to articulate your vision better than your internal team

Builds authentic authority that defines your industry narrative over the long term

Focuses on positioning that attracts capital, talent, and long-lasting influence

Treats reputation as capital — an asset that compounds rather than depletes

The system that turns expertise into industry ownership

Four pillars that turn reputation into capital, talent, and influence.

NARRATIVE ARCHITECTURE

We don't copy your competition. We position you above them.

We architect storylines that make you irreplaceable to investors, talent, and your industry. Agencies optimize for generic engagement. We build authority that compounds into capital and category ownership.

Stop being respected in private and overlooked in public.

VOICE MASTERY

We articulate your vision better than you can yourself.

This isn't ghostwriting. It's intellectual partnership. We capture your raw perspective and sharpen it into language that commands authority. Every piece is unmistakably you, elevated for maximum influence.

Never delegate your voice. Weaponize it.

VISUAL EXCELLENCE

Visuals that command respect, not just likes.

Visual language is reputational shorthand. We craft assets that signal credibility to investors, boards, and enterprise buyers. Not decoration — design as authority.

Don't look amateur when you're raising a Series B.

STRATEGIC ANALYTICS

We measure reputation building, not vanity metrics.

We track what actually moves the needle: engagement from decision-makers, inbound from investors, and talent reaching out. Vanity metrics are noise. We measure reputation that converts to capital and opportunity.

Track reputation, not just reach.

What You Get:

Narrative dominance that compounds into higher valuations, easier recruiting, and invitations to rooms you didn't know existed.

The results speak louder than we do

Justin Welsh

Creator & Entrepreneur

A Total Win-Win

" Each time that I post [a carousel Soleo designed], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win. "

1M+

Total Followers

Clarified my goals strategically.

Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content.

Dave Benton

Founder, Metajive

The best in content ghostwriting.

Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light.

Victor Schwartz

Co-Founder, Sonora (Forbes 30u30)

Posts are taking off

Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right.

Steve Bartel

Founder & CEO, Gem

How we architect
your authority

Led by Sam Szuchan: 230,000+ LinkedIn followers, Bay Area-based, trusted by Sequoia, Greylock, and Accel-backed founders.

01

Strategic Discovery

We find the ideas worth spreading.

Through intellectual partnership, not scripted interviews, we extract and shape the perspectives that define categories. We know which insights make investors lean in and which stories make talent reach out.

02

Founder-Led Excellence

I don't delegate your reputation to juniors.

Every piece comes directly from founder Sam Szuchan — 230,000+ followers built from zero, trusted by Sequoia and Greylock founders. No account managers. No junior writers. Just the person who's actually done it.

03

Partner, not vendor

Small roster, deep relationships.

You work directly with founder Sam Szuchan. Slack access, regular chats, deep collaboration. In-person meetings available in SF, LA, NYC, Singapore, London, and other major hubs.

04

Why We Don't Miss

Systems that ensure excellence, not just output.

We've built proprietary frameworks that identify what resonates with elite audiences. The tools are invisible. The results aren't. Every piece is optimized for the only metric that matters: moving the people who move markets.

05

We Match Your Velocity

Your ambitions change. We adapt faster.

We're embedded partners. When you pivot, we pivot. When you raise, we elevate. When you scale, we follow. The only constant is our obsession with your trajectory.

Samuel Szuchan founder of Soleo

Samuel Szuchan

Founder, Soleo

Your competitors just hired cheap. You're about to hire right.

For leaders
who deserve:

Access to Decision Makers, Not Just Leads

Reach C-suite executives who control budgets. Not mid-level managers who need approval.

Genuine Authority That Compounds

Become the definitive voice in your space. Let opportunities chase you.

Invested in Your Trajectory

No contracts. We earn trust through results that compound.

Direct Access to Top-Tier Thinking

Work directly with the founder. No junior writers, no account managers.

Thought Leadership as a Compounding Asset

Build reputation that opens board seats, speaking gigs, and industry influence.

Category Definition, Not Competition

Stop competing on features. Start defining what excellence looks like.

When the best hire the best

Justin Welsh

Creator & Entrepreneur

1M+ Total Followers

" Each time that I post that, 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win. “

$12,000 in a Day, Multiple Times

A new post format unlocked multiple 5-figure days for Justin Welsh

This wasn't a one-time win. We've created a repeatable system that generates similar results month after month.

Key Impact

Multiple 5-figure revenue days from single posts, with 100+ course enrollments per carousel.

Challenge

Justin was already the #1 LinkedIn creator with $8M in revenue. But the best never coast. Despite his proven organic content strategy, changing platform dynamics demanded evolution, particularly in visual presentation.

Our Approach

Drawing on our deep experience creating educational content for LinkedIn's most influential leaders, we identified a unique opportunity to transform Justin's irresistible copy into equally irresistible visuals.

The breakthrough: We discovered that Justin's audience craved visual education, not just text wisdom. We unlocked an entirely new revenue channel by transforming his proven frameworks into compelling carousels. Our goal wasn't just more engagement; it was to deeply educate his audience about his expertise and digital products.

Results

We developed carousel formats that generated 10x his typical engagement and drove immediate revenue. One carousel promoting his flagship LinkedIn Operating System course became particularly powerful.

Questions that matter

Why not handle our LinkedIn presence in-house?

Your team builds products. We build authority. Our results don't come from good intentions; they came from understanding exactly what resonates with elite audiences. Focus on your core business. We'll handle making sure the right people know about it.

What makes you different from budget freelancers flooding the market?

Sam is physically in the Bay Area, often working directly from clients' offices. He understands their world because he's in it — the conversations, the dynamics, the unspoken context that shapes how decisions really get made. Budget freelancers write about your industry from the outside. Sam writes from inside the room. That proximity shows up in every piece.

Who actually creates my content, and why should I trust you?

Sam Szuchan personally writes every piece. Not juniors, not contractors — the founder with 230,000+ followers who's already working with Sequoia and Greylock-backed companies. You get direct access via Slack, regular strategy calls, and someone who's built their own audience from zero. Agencies delegate. Here, you work directly with the founder.

How long before I see meaningful results?

The honest answer most won't give you: it varies wildly. Some clients close deals within two weeks because the right person saw the right post. Others build steadily for months. You're already established — we're amplifying what's there. The compound effect is unpredictable in timing but inevitable in impact. What we guarantee is consistency and quality, not timelines.

What commitment do you require?

We offer monthly, quarterly, or bi-annual terms — your choice. Most clients stay for years because the work compounds, but you choose the cadence that works for your business. We're selective about who we work with. If you're committed to building real authority, we're committed to your success.